Sony Group has launched Soneium, a layer-2 blockchain on Ethereum, aimed at enhancing user engagement and mainstream adoption in Web3. The platform, developed in collaboration with Startale Labs, features a public blockchain model and partnerships with industry leaders to support a scalable ecosystem.Key initiatives include the Fan Marketing Platform, set to debut in February 2025, which utilizes NFTs for improved fan interaction, and S.BLOX Inc., offering cryptoasset exchange services with incentives for new users. Soneium's testnet has already shown significant promise, processing 47 million transactions and attracting over 14 million wallets.